Accor, a leading hospitality group, is poised to revolutionize the industry with its diverse portfolio of 45+ iconic brands, driving innovation and sustainability in 2024. Led by Group Chairman & CEO Sebastien Bazin, Accor emphasizes a heart-centered approach, focusing on people and the planet.

As ibis, the renowned economy hotel brand, commemorates its 50th anniversary, it reflects on its journey of democratizing travel and hospitality. Established in 1974 with core values of affordability, innovation, and quality, ibis has grown into the leading global economy hotel brand with over 2,500 locations across 79 countries.

Accor, a renowned hospitality group, introduces its new Employee Value Proposition (EVP) – “Hospitality is a Work of Heart” – aiming to redefine the hospitality industry’s talent landscape. In response to the challenges posed by the pandemic and the evolving needs of the workforce, Accor’s initiative focuses on showcasing the authentic and heartfelt experiences within its unique talent culture.

For the first time, Accor joins the ‘A-list’ of global environmental non-profit CDP, as part of the leading companies regarding transparency, management of environment risks and demonstrating the rigor and ambition with which the climate issue is addressed in the company’s business model.

Handwritten Collection, a midscale collection brand of Accor, celebrates its first anniversary in January 2024, with a burgeoning roster of charming and diverse hotels around the world. The brand first launched in January 2023, with the purpose of bringing together small to mid-size hotels that authentically reflect the character and warmth of the people who love and look after them.

Accor, a world-leading hospitality group, has extended its partnership with Captain Cause, a mission-driven organization that supports socially and environmentally impactful initiatives. This partnership allows members of Accor’s loyalty program, ALL, to easily utilize their Reward points to support causes aligned with Accor’s focus on Nature, Society, and humanitarian disaster relief.