The European skiing season is well underway and after a slow start with poor weather, steady snowfall since Christmas has meant that resorts have reported excellent piste conditions. This winter, Italian resorts have returned to popularity with car hire Italy seeing a surge in airport bookings such as car hire Bergamo Airport and from Turin, both ideally located for easy access to the slopes.

Deals designed to attract skiers away from traditional budget ski destinations have seen Italy take a large slice of the skiing market for winter 2012. Italy has seen a rise in the popularity of car hire at the airports near the Italian Alps and with low cost airlines helping to stretch budgets, price conscious winter sports enthusiasts have been turned to the attraction of Italian resorts.

Rhino Car Hire has also helped by offering very attractive rates from as little as GBP13 per day for car hire Turin Airport and Bergamo. Combined with the availability of options such as ski racks and snow chains, tourists are now putting together their own ski packages rather than opting for those of the big tour operators.

Marketing Manager, Phil Partridge, says, ‘The days when skiers and snowboarders invariably booked a package with a holiday company have long gone. In tough economic times, people are determined to still take their holidays but want to squeeze every drop of value out of it. Often that means booking each part separately and working hard to get the best deals. We’ve done our bit to ensure that anyone booking car hire in Italy online won’t find cheaper anywhere else. Saving money and time, our car hire in Italy iis proving very popular this winter, travellers need to book early to ensure they get a car with the options they require.’

*Prices based on 7 days rental of mini class vehicle during March 2012 - prices correct at time of going to press and subject to availability.