“Everyone’s talking about it, we’re doing it” – is the slogan used by Eurowings at the ITB 2017 to launch a consistent program for digitising the company. The low-cost airline, which is part of the Lufthansa Group, will showcase its future program MakeMyWay at the world’s largest tourism trade fair in Berlin.
The sixth edition of the ITB Buyers Circle, the meeting place for the travel industry’s leading buyers, will again welcome 1,000 buyers from around the world. They work for start-ups, SMEs and global players, and mainly represent the leisure, MICE and business travel sectors.
The refurbished ITB App provides users with all information about ITB and assists as a guide on the exhibition grounds. With the app exhibitors and visitors alike can organise their entire visit to the world’s largest travel show and get all the information and services they need at any time on their mobile device.
Bangkok-based hotel operator Dusit International is braced for its largest ever showing at this year’s ITB as it enters an unprecedented period of growth that will see it grow from having 29 properties in eight countries to 69 properties in more than 20 countries in the next three to four years.
The United Nations World Tourism Organisation has declared 2017 the year of sustainable tourism. The focus is on the economic, ecological and social objectives pursued by the 2030 Agenda for Sustainable Development.
Emirates will launch a series of new cabin products and enhancements in 2017 for both its A380 and Boeing 777 fleet. The multi-million dollar cabin interiors upgrade programme includes an enhanced on-board Lounge for its flagship Airbus A380 aircraft.
The programme of events hosted by LGBT Travel at ITB Berlin will be as colourful as ever. This year, this fast-growing segment will be relocating to Hall 21B and will feature a new Presentation Corner, where exhibitors can showcase their latest LGBT products.
At the ITB Berlin Convention one of the key up-to-the-minute topics will be ’Disruptive Travel: The End of the World as We Know It’. Leading international experts will show how tourism professionals are successfully taking on controversial issues and current challenges such as geopolitical crises, travel safety risks and the use of artificial intelligence.
Qatar Airways is set to reveal the much-anticipated evolution to its multiple award-winning Business Class product at this year’s ITB Berlin exhibition.
The tourism spotlight will be on ITB Berlin partner country Botswana this week, this year will be represented with 39 companies. Botswana will have information on its wide range of products and services in Hall 20, and place a focus on ecologically sustainable tourism.
Wyndham Hotel Group has announced the expansion of its development agreement for Super 8 with established partner GS Star. In addition to expanding the brand in Germany, the agreement now includes development of Super 8 hotels in Austria, Switzerland and the Netherlands.
The entire world in 26 display halls: this year, ITB Berlin is booked up again. In 2017, in addition to established exhibitors the world’s largest travel trade show has been able to secure many newcomers.