Royal Caribbean International has revealed its new marketing campaign to mark the start of its wave promotion period. The multi-million pound campaign, which includes television, radio, digital, social and trade avenues, takes Royal Caribbean into new territory with the launch of its new disruptive documentary-style commercial, portraying cruise holidays in an entirely new light.
Norwegian Cruise Line opened for sale the line’s 2017 cruises to Cuba aboard Norwegian Sky, the largest vessel sailing to Cuba, which also offers an overnight stay in Havana. Norwegian Sky will sail a series of five four-night cruises from Miami to Cuba in May 2017 that will include an overnight in the capital of Havana.
Uniworld Boutique River Cruise Collection has announced its newest addition, U by Uniworld, set to launch sales in March 2017 and begin sailings in early 2018. U by Uniworld will offer immersive, authentic and adventurous experiences for the next generation of river cruisers along the Instagram and Snapchat-worthy rivers of Europe and amazing cities such as Amsterdam, Paris and Budapest.
Brittany Ferries has signed a letter of intent with the Flensburger Schiffbau shipyard in Germany to construct a new ship powered by liquid natural gas. It will be one of the cleanest, most environmentally-friendly ships to operate in UK waters because LNG emits less carbon dioxide during combustion than marine fuel oil and burns with no smoke.
The Cruise Lines International Association has released the 2017 State of the Cruise Industry Outlook, detailing a steady pace of cruise travel interest and significant investment in the industry. The increase in cruise travel is expected to continue throughout 2017, with an estimated 25.3 million passengers expected to sail in 2017, a strong surge from 15.8 million just ten years’ prior.
Viking Ocean Cruises has announced its fourth ship - the 930-passenger Viking Sun – has been floated out, marking a major construction milestone for the ship. The traditional ceremony took place at Fincantieri’s Ancona shipyard. Viking Sun will debut in late 2017 and will be marketed to travellers in the UK, North America, Australia, and New Zealand.
Abu Dhabi Ports has officially opened Sir Bani Yas Cruise Beach, offering cruise ship passengers a new beach destination with unmatched tourism experiences. Sir Bani Yas Cruise Beach lies approximately 170 kilometres along the coast from Abu Dhabi city and is the Gulf region’s only dedicated desert-island cruise stopover.
Ferry Operator DFDS has today announced that it will give every one of its more than 7,000 employees shares in DFDS as a 150th anniversary gift. All staff who were employed by the company as of December 1st, and who work at least 24 hours a week, will receive 30 shares valued at around DKK 10,000 (€1,300 as of today).
A new 133,500-ton cruise ship, which will be the third vessel in the company's Vista class series, will join the Carnival Cruise Line fleet in late 2019. The ship, under contract with Italian shipbuilder Fincantieri, was originally designated for the P&O Cruises Australia brand.
Azamara Club Cruises has introduced a voyage visiting Havana, Cuba. The Azamara Quest will do a Miami, Florida roundtrip departing in March 2017 for a 13-night Hemingway Hideaways voyage in the Caribbean, making Azamara one of the first American luxury cruise lines to visit Havana.
Royal Caribbean has announced that the Cuban government has granted them approval for cruises to Cuba and they plan to announce their first Florida-Cuba itineraries in the near future. At the same time, Oceania Cruises has revealed its first three inaugural voyages from Miami to Cuba. The first will depart in March 2017.
Royal Caribbean has announced the appointment of George Scott as regional sales manager for Scotland. Starting in January 2017, Scott joins Royal Caribbean from Kuoni Travel where he held the position of store manager, and Thomson where he was senior retail manager.