A new hotel brand set in the heart of the Balearics, family-run Zafiro Hotels, has re-invented itself with a fresh look and a new ‘freedom of choice’ approach.

Representing the concept of authenticity and broad range of accommodation, opportunities and experiences, the hotel brand believes that real luxury means something different to everyone – therefore an ideal holiday should include an offering for every one of its guests.

Run by families, for families, Zafiro Hotels is based on three generations of a Spanish family, who are the foundation and heart of the hotels.

Comprising of two five-star hotels, the Zafiro Palace Palmanova and Zafiro Palace Alcúdia, there are also ten four-star properties in the heart of Mallorca and Menorca.

Spanish for Sapphire, Zafiro Hotels is much like the sparkling gemstone - its hotels are multi-faceted and special, surrounded by awe-inspiring shades of blue.

Director of marketing, Tobias Neumann, outlined the company’s next steps: “As a new brand to the Balearic Islands, our goal is to develop the hospitality offering across the four and five-star sector of the industry.

“With a modern approach that looks to the future whilst engaging with locality, our hotels adapt themselves to welcome a variety of guests from multi-generational families to romantic couples with innovative design and dynamic experience to satisfy all.”

There are all-inclusive, half board and bed and breakfast options available at all Zafiro Hotels – offering a wide range of choice.