Z Hotels has announced plans for a fourth London property which will open in Shoreditch on City Road next year.
By the time Z Shoreditch welcomes guests, it will be the sixth property for Z Hotels.
The brand has expanded rapidly since launching the new hotel concept in 2011 with its flagship hotel in Soho, London.
Since then, the portfolio has grown to include Z Victoria, Z Liverpool, Z Piccadilly and in the next few weeks, Z Glasgow will open.
With 107 rooms planned, Z Shoreditch will adhere to the Z Hotels ethos of providing the quintessential ‘Urbanite Stay’ experience; affordable luxury in a desirable location.
Those coming to the capital for business or leisure will be delighted by the room rates which start at just £80 per night.
A designer conversion of a former office building in the heart of London’s Silicon roundabout, Z Shoreditch will be located in The Bower – a new landmark quarter near Old Street which will also include offices, restaurants and retail units.
Just a stone’s throw away from the area’s plethora of bars, restaurants and hip hangouts, the property is perfectly placed for those guests looking to explore some of London’s most lively nightlife.
Culture vultures will also be pleased to know that Z Shoreditch is just moments away from historic houses, independent art galleries and design stores.
Arranged over three floors, each of the bedrooms will feature the latest 40” LED HD TV’s with a full selection of Sky Sports and Sky Movies available at no extra cost, power showers, bespoke hand-crafted beds, luxury bed linen and free Wi-Fi throughout the hotel.
Bev King, director of Z Hotels commented: “We are thrilled to be moving east and be increasing our London portfolio to four. Shoreditch is one of London’s coolest areas and we’re excited to continue to expand upon our successful Z concept.”