Yatra.com, India’s leading online travel company and eBay India (www.ebay.in), India’s leading eCommerce marketplace, today signed a strategic deal to promote the products of Yatra.com across eBay India. As a part of this deal, Yatra.com will be featured as a recommended travel website on eBay India’s homepage. In return, Yatra.com will offer the customers of eBay India the option to search and book travel products - domestic & international flights and domestic hotels.
Speaking on the alliance, Bharat Malik, Head of Online Marketing, Yatra.com, said,, “This will be a long term partnership wherein Yatra.com and eBay India will explore more innovative methods of promoting various travel deals and products offered by Yatra.com. This tie up will help us reach a huge base of customers who are transacting online on eBay India and hence will enable us increase the brand awareness of Yatra.com.”
eBay customers can book their travel through a dedicated travel page containing special offers for them created by Yatra.com which will be linked directly from the eBay India’s homepage. In addition, eBay India will provide dedicated display advertising inventory to Yatra.com on its homepage and other sections of the website. This will be done by highlighting the top deals offered by Yatra.com with the help of banners across eBay India.
Yatra.com has also been the recipient of several prestigious awards and recognitions. From being declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards, 2008 to being the only Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red Herring. And also being recognized as the ‘most used travel website’ by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers.