Xavier Louyot’s task will be to define and implement the Pullman brand marketing strategy. The Pullman network was launched in December 2007 and currently counts 57 hotels in 20 countries in Europe, Africa, the Middle East, Asia Pacific and South America. Located in key regional and international cities, near major airports and in prestigious tourist locations, Pullman hotels are designed as vibrant hubs of exchange. They offer travellers an extended range of custom-tailored services, innovative technologies and a fresh, innovative approach to organizing meetings.
Xavier Louyot is a graduate of the Ecole Hôtelière de Paris and also has a Masters 2 in direct marketing from the IAE Business School of Lille University.
His previous experience includes various Marketing and Communication positions with Le Méridien (Forte then Starwood Hotels & Resorts) and Lucien Barrière. In 2008, he joined American group Dolce Hotels & Resorts as Marketing and PR Director for Europe before becoming Global Director, Marketing and PR.
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