Wyndham Hotel Group in brand transformation

12th Jun 2016
Wyndham Hotel Group in brand transformation

Wyndham Hotel Group has unveiled its vision for the democratization of travel, bringing the hospitality industry one step closer to providing great value and quality experiences at every price point.

WHG’s roadmap for the strategic transformation of its iconic brands is aimed at elevating the travel experience for millennials and the diverse global middle class.
WHG’s global transformation aims to reposition and revitalize its 16 economy, midscale and upscale brands to meet the needs of travelers regardless of their budget or traveling style.

From rejuvenated interiors and refreshed marketing campaigns to enhanced perks targeted to the kinds of travelers each brand welcomes, guests will begin to see changes throughout WHG as early as summer 2016.
“We believe travel is about creating lasting memories, but given what’s currently available in the market, travelers are forced to compromise enriching experiences because of price,” said Josh Lesnick, WHG’s chief marketing officer. “It’s time for the hospitality industry to get democratization right – it’s not just about value for money, it’s about the freedom to explore your world the way you want. Wyndham Hotel Group’s transformation enables that freedom.”
“We’re transforming at a time when the $7.2 trillion global travel and tourism industry is growing faster than the global economy, fueled largely by millennials and an increasingly travel-curious middle class,” said WHG chief executive officer Geoff Ballotti. “With Wyndham Hotel Group’s unmatched scale and the breadth of our portfolio, no one is better positioned to meet this demand and champion the everyday traveler.”



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