Grand City Hotels has entered into a strategic partnership with Wyndham Hotel Group to brand 43 hotels under globally recognised Wyndham brand names.
Grand City Hotels is Germany’s second largest hotel management company.
Under this agreement, a third of the extensive Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand (five properties), Wyndham (three properties), Wyndham Garden (ten properties), TRYP by Wyndham (17 properties) and Days Inn (eight properties) flags.
By March 1st 2013, the first 33 of the 43 selected locations will be rebranded.
The remaining hotels will follow over the next two years.
With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East and Africa region and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date”.
“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr.
All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands.
Wyndham Hotel Group, which currently has 54 properties in Germany, will have 95 in the country once all hotels rebrand.
Wyndham Hotel Group will have 43 Ramada, 26 TRYP by Wyndham, 18 Wyndham and eight Days Inn hotels in its portfolio in Germany.
It will also have a total of five hotels in Belgium and three properties in the Netherlands.