World Travel Market Latin America 2014 has opened registration for its prestigious International Hosted Buyer Programme.
150 of the world’s leading buyers of Latin American product will be hosted at WTM Latin America 2014, which takes place between 23rd and 25th April at the Transamerica Expo Centre in São Paulo, simultaneously with the 41st edition of the BRAZTOA Business Meeting.
Buyers purchasing leisure tourism and MICE (Meetings, Incentives, Congresses and Exhibitions) product will be chosen to attend the event as part of the International Hosted Buyer Programme. They will be chosen based on criteria including their purchasing seniority and the volume of business they expect to conduct with exhibitors.
Hosted buyers’ flights and hotel accommodation for the duration of the event will be paid, while a comprehensive set of pre-approved, pre-scheduled meetings will be arranged and the popular Speed Networking event will take place to help buyers maximise their time at WTM Latin America 2014.
World Travel Market Latin America, Director, Lawrence Reinisch said: “World Travel Market Latin America has further strengthened its International Hosted Buyer Programme for its second edition, by providing an increased focus to buyers of Latin-American product.
“The world will meet at WTM Latin America, with the event playing a crucial role in facilitating more travel and tourism business for the region and in-turn helping to create a new infrastructure for the travel industry.”