World Travel Market, the leading global event for the travel industry, has added a number of high profile speakers to complete its largest-ever blogging programme.

The programme, organised on behalf of WTM by Travel Bloggers Unite, includes some of the world’s leading bloggers discussing key topics for both the blogging and travel industries.

The programme takes place across three days of WTM (Tuesday 5 – Thursday 7 November).

The second session on Tuesday 5 November sees TBU founder Oliver Gradwell chair the debate ‘Finding the Right Travel Blogger for Your Brand’. Gradwell is joined by;

·      Professional Travel Bloggers Association European Board Member Laurel Robbins

·      RBBV Founder Claudia Saleh, and

·      Matador Network CEO Ross Borden

The session takes place at 2pm in South Gallery Room 23-26.

On Wednesday 6 November Gradwell moderates a session titled ‘Creating the Content Travellers Want to Read’. He is joined by Tips for Travellers Founder Gary Bembridge, who has conducted research on the difference between the content travel bloggers produce and what holidaymakers want to view.

The session takes place at 3.15pm in South Gallery Room 19-22.

On Thursday 7 November Gradwell is again joined by Julie Falconer, founder of travel blog A Lady in London, Robins and Saleh to discuss ‘Sales and Marketing Tools for Travel Bloggers’

The session takes place in Platinum Suite 1 at 3pm.

Reed Travel Exhibitions, Senior Director, World Travel Market, Simon Press said: “WTM 2013 will host the events third blogging programme, the previous two programmes have been a great success with both being standing-room only events.

“For this year’s programme we’ve increased the size of the rooms to anticipate its popularity of the world’s leading travel bloggers ready to share their knowledge and expertise with the industry.”

Gradwell added: “We are delighted with the line up of expert speakers throughout this year’s extended blogging programme at WTM 2013. The level of interest in the blogging sessions has always been high and we look forward to further industry leading debate with leading travel bloggers and travel industry speakers.”