Food tourism is once again primed to take a top slot at WTM London.

It’s now accepted that travellers from the four corners of the world are seeking an experience while on a trip and the food element plays a big role in that experience.

WTM London has gathered together a panel of leading influencers covering every aspect of food tourism.

Delegates will gain insight on the state of the food tourism industry from Erik Wolf, executive director of the World Food Travel Association.

In a recent article published on Medium, Wolf cited that on average 25 per cent of the tourist’s budget goes on food and drinks.

The destination, technology and tour operator perspectives of food tourism will also be covered including a session with VizEat co-founder Jean-Michel Petit.

Food tourism plays into many aspects of exploring a destination enabling locals to participate in and benefit from promoting a destination as well as allowing visitors to get close to the heart and culture of a place through memorable culinary experiences.

Maria Elena Rossi, general manager at Piemonte Marketing (Piermonte is a region of northern Italy) will talk on how the region has used its farms and markets to attract tourists to the region.

Furthermore, Ollie Lloyd, chief executive of Great British Chefs, will discuss the perspective of the food service industry to food tourism

The food tourism session will be rounded off by a panel discussion on all the latest trends and the opportunity for questions from the audience.

WTM portfolio conference and seminar manager, Charlotte Alderslade, said: “We’re really excited to have Food Tourism back on the agenda for 2017.

“The session has gained traction since last year and will be a place for delegates to learn how they can best take advantage of this growing trend.”

The session takes place in the Platinum Suite 3 on Tuesday, November 7th, from 10:30 – 12:30.