World Travel Awards (WTA) has confirmed it will support the international water-aid charity Just a Drop during the 2010 round of award ceremonies.

Money for the charity is set to be raised at each of six WTA regional award ceremonies as well as the final, which this year takes place in London on Sunday November 7th.

“Just a Drop is a small charity with a huge heart, demonstrating over the past 11 years what a difference it can make to the lives of children and their families,” explained WTA founder and president Graham E. Cooke.

“Sustainability is a major factor in the continued success of the industry and by supporting the brilliant work of Just a Drop and its growing band of amazing volunteer workers, often operating in remote areas where other larger charities are unwilling or unable to travel, World Travel Awards can not only help raise the profile of the charity but also encourage others to give back.”

World Travel Awards

World Travel Awards is the world’s only global organisation dedicated to raising standards of customer service and business excellence in travel and tourism.

The awards have been described by the International Herald Tribune as the ‘Oscars’ of the industry.

Award winners worldwide, covering everything from airlines, cruising and car rental to hotels, golf resorts, beach and spa are increasingly used by consumers as a reliable, quality reference guide when planning a holiday.

Fiona Jeffery, Chairman and Founder of Just a Drop said she was delighted at the support from World Travel Awards.

“The money raised will go towards providing clean water and sanitation for communities who often share their only available water source with their livestock.

“There is no greater or more desperate, heart-rending message,” she added.

In addition to the London final, regional ceremonies where World Travel Awards will raise funds for Just a Drop are: Africa and Indian Ocean (July 7th, Johannesburg); North and Central America and Caribbean (September 11th, Orlando); Europe (October 1st, Antalya, Turkey); Asia and Australasia and South America (October 14th, New Delhi, India); and South America (October 14th, Rio de Janeiro).

Log on to the World Travel Awards website to see who are this year’s nominees.