Wow Air has unveiled a new service to Dallas, marking the low-cost airline’s 15th destination in North America.

The inaugural service to Dallas/Fort Worth International Airport will depart in May 2018 from Reykjavik, with the service operating three times per week, Mondays, Wednesdays and Fridays.

Skúli Mogensen, chief executive of Wow Air, said, “It’s certainly been a busy year for us, with Dallas our eighth new US destination announcement this year alone.

“Dallas Fort Worth is one of the world’s most in-demand airports so to be able to service this area is a fantastic marker of Wow air as a serious player in the transatlantic aviation market.

“As always we will continue to push the price point to fly as low as possible and open up the world to travellers of all budgets.”

Visitors to the city have a multitude of ways to explore.

Whether that be through activities that signify the southern state’s western heritage such as watching the famous Dallas Cowboys play at the AT&T Stadium and catching a rodeo at a ranch in Fort Worth, or experiencing the city’s modern side by getting to the heart of its shopping, art and foodie scene at the Metroplex.

“We’re pleased to welcome Wow Air to Dallas Fort Worth and look forward to providing our customers with another non-stop trans-Atlantic destination,” said Sean Donohue, chief executive, DFW Airport.

“Reykjavik is a popular tourist destination, a growing market for international business and a convenient connecting point to continental Europe.

“We look forward to giving visitors from Iceland a warm Texas welcome when they arrive next year.”