Worldhotels is the first hotel group to enable independent hotels to display their real time rates and availability in relevant search listings on Google Maps and on related Google Place pages.

The revolutionary new feature is available as a pay-per-click advertising module connected with the group’s booking engine Resmaster which is powered by Trust International, the leading global CRS for hotel chains and representation companies. The first independent hotel worldwide to test the new functionality is the Worldhotels property Georgian Terrace in Atlanta, USA.

Google’s service allows users to simply enter their desired arrival and departure dates in Google Maps and find the best prices and check availability in real time.

The Worldhotels Resmaster system enables independent hotels to display the pricing information of their own website next to the prices of advertisers such as online travel agencies and drive potential bookers directly to the hotel’s own booking engine.

The service is available now on Google Maps and Google Place pages on many of Google’s domains in the Americas, Europe and Asia. With this new distribution channel, Worldhotels offers independent hotels a cost-effective, efficient way to drive bookings to their own website.

“We are proud to be the first hotel group to be able to offer this revolutionary new functionality to our hotels together with Trust International,” said Robert Hornman, Managing Director of Worldhotels.

“This valuable tool will drive qualified traffic to the websites of our hotels.”