Worldhotels announces strategic partnership in China

Worldhotels announces strategic partnership in China

Worldhotels is pleased to announce a strategic partnership for China with China World Hotels to develop over 75 Worldhotel branded hotels in the timeframe of the next 10 years.

China World Hotels is one of China leaders in the field of hotel management services having involved in the planning, development and operation of more than 160 hotels in China. China World Hotels will launch the Worldhotel brand as their upper upscale offering for Chinese hotel owners who prefer to create very unique and distinctive hotels with a twist of European flavour.

Worldhotels Vice President Asia-Pacific Roland Jegge said, “The branded hotel solution was developed because we saw there was a request from some of our hoteliers for additional support and more prominent use of the Worldhotels brand. It offers one of the most flexible models in the world for upscale and for upper upscale hotels.”
He added, “There was also a need from owners for support in the areas of managing their operations and technical support during construction or renovations under this solution, and our partnership with China World Hotels is an important milestone in delivering this.”

Robert Yu, Director of China World Hotels, said, “The Worldhotels brand is globally renowned with its exclusive global collection of unique independent hotels. With hotels branded as Worldhotel and managed by China World Hotels, we can see the opportunity to bring significant recognition and exposure to hotels in China.”
Award-winning Worldhotels is expanding fast in China, with a portfolio of 36 affiliate hotels, including the major cities Beijing, Shanghai, Hong Kong, Macau and Taiwan.

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