World Travel Market Latin America prepares for launch

World Travel Market Latin America prepares for launch

World Travel Market Latin America is poised to follow hot on the heels of sister event World Travel Market in London and generate a phenomenal amount of inbound and outbound business for the region.

WTM 2012, the leading global event for the travel industry, will generate a record £1,860 million in travel and tourism industry deals – an impressive 13 per cent increase on WTM 2011’s £1,653 million - either through contracts signed at the event or from negotiations with Meridian Club buyers which will lead to deals before WTM 2013.

WTM Latin America’s three-day Hosted Buyer Programme will fuel the business negotiations and signed contracts at the event, which takes place in São Paulo, Brazil, 23rd-25th April 2013.

The Hosted Buyers Programme will host up to 250 senior international buyers from the leisure travel and MICE industry interested in the Latin American region.

Furthermore, WTM Latin America will incorporate the Brazilian Association of Tour Operators (BRAZTOA) Business Meeting. BRAZTOA’s Business Meetings are directed at professionals from the tourism market with a focus on business transactions, relationships, professional development and updating the industry of new trends.

The BRAZTOA Business Meeting will play a critical role in helping the industry conduct business at WTM Latin America, and perfectly support the event objective to bring the world to Latin America and promote Latin America to the world

Reed Travel Exhibitions director World Travel Market Latin America Lawrence Reinisch said: “World Travel Market Latin America will play a critical role in helping to promote one of the world’s growing travel and tourism regions to the world.

“The combination of the Hosted Buyer Programme and BRAZTOA meetings will help WTM Latin America follow in the footsteps of its London sister event and generate an impressive amount of business for its exhibitors.

“The business deals agreed at WTM Latin America, and those sign subsequently following initial discussion at the event will help fuel future travel to and from the region.”