Accor has appointed Jason Wischhoff as vice president development, Accor UK & Ireland.
The appointment comes at an important time for Accor UK, 2014 saw acceleration in the successful completion of new franchise and management contracts and 2015 will be another year of significant development as Accor has committed to enhancing its portfolio by pursuing a clear strategy for future development.
In his new role, Wischhoff will be responsible for leading Accor’s ambitious growth plans.
Commenting on his new role, Wischhoff said: “I am delighted to have been appointed VP Development Accor UK & Ireland at this exciting time for Accor.
“I am looking forward to leading our team as we continue to develop in key cities in the UK and further increase our rapidly growing franchise & management network.”
Jason has significant experience having worked across the leisure and real estate sectors for 15 years.
Most recently supporting growth across Accor’s brands as director of development UK & Ireland, contributing to a significant number of hotel developments throughout the UK.
Thomas Dubaere, managing director of Accor UK & Ireland, said: “Jason has proven experience within the business helping to progress growth across our brands.
“He will continue to drive Accor’s ambitious expansion targets for the UK and Ireland, where we have considerable market potential especially within the economy and midscale segments.
“This is an important year for Accor as we near our ambitious growth target of increasing the number of hotels in the UK and Ireland to 300 in the coming years.”