Wilderness has been nominated as a finalist in the Tourism for Tomorrow Awards 2012.

The event, hosted by the World Travel & Tourism Council (WTTC), sees Wilderness nominated in the Global Tourism Business category for an unprecedented third time, following recognition in the 2007 and 2010 Awards.

This category recognises best practice in sustainable tourism in businesses in any tourism sector that operate in multiple destinations.

According to Andy Payne, Wilderness Group chief executive: “We are really excited to be recognised in these prestigious awards and hope that our 4Cs sustainability platform and the strides we have made in sustainability reporting over the last two years will prove to be a genuinely positive contribution to sustainable tourism globally.”

Through the Tourism for Tomorrow Awards, the WTTC recognises innovative leaders in sustainable tourism; they are considered one of the highest accolades in the global tourism industry, where those companies, organisations and destinations that are setting the standard for sustainable tourism best practice are honoured.

All three finalists in this category will shortly undergo a rigorous on-site assessment by an esteemed sustainability expert and then be evaluated again by the winner selection committee chaired by Costas Christ and comprised of leading individuals from a wide array of government, NGO, media and academic institutions.

The winners will be announced on April 17th 2012 at the WTTC Global Summit in Tokyo.

Sustainability Report of the Wilderness Group can be downloaded here.