Whisky tourism in Scotland is big business, with around 120 active whisky distilleries, 40 more in the pipeline and distillery visitor numbers reaching upwards of 1.5 million per year.

However, there’s a lack of services providing a personal connection between whisky tourists and the distilleries.

With the industry looking to find innovative new ways to encourage whisky tourism in Scotland, whisky PR manager, Kirsty MacGeoch, has created the missing link between the distilleries and the visitors, with the launch of luxury whisky experience service, Whisky Co.

Based in Edinburgh and supported by RBS’ Entrepreneurial Spark start-up business accelerator, Whisky Co. connects people to Scotland’s distilleries through tailored whisky experiences.

Whisky Co. creates bespoke itineraries, individually suited to guests’ requirements and books all aspects of their trip, from transfers to tastings, with a focus on luxury.

Whisky Co. has all whisky lovers covered, from the novice to the connoisseur.

Hailing from Scotland’s whisky capital, Speyside, MacGeoch has created and hosted many VIP distillery trips for iconic whisky brands over the past five years.

This experience, alongside booking spontaneous tours and transport for guests staying at her parent’s former guesthouse in Cardhu, gave Kirsty the idea to establish a tailored whisky experience service available to all. 

“Whisky is a huge Scottish success story, but there’s a missing link between the distilleries and the whisky lovers coming to visit,” MacGeoch said.

“Everyone has a different taste when it comes to whisky and it’s the same when it comes to holidays. Whisky Co. stands for Whisky Connections, as that’s exactly what we do, provide that connection between the distilleries and the tourists. 

“I’ve always felt that there wasn’t a luxury, personalised service available to the public that offered something special to visitors. Whisky Co. is here to do that, by providing extra-special whisky experiences based on exactly what the customer wants, rather than providing just another pre-packaged whisky holiday.

“I wanted to share my knowledge of Scotch and Scotland with the world to ensure visitors get the best out of what our country and its wonderful whisky have to offer.”