Westin Reaches Deal to Be Exclusive Hotel Sponsor for the US Open

Westin Reaches Deal to Be Exclusive Hotel Sponsor for the US Open

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced that Westin Hotels is the official hotel sponsor for the 2010 US Open Tennis Championships, which kicks off on August 30th at the USTA Billie Jean King National Tennis Center in Flushing, NY.

Westin is the only hotel brand to sponsor the US Open and US Open Live, where fans can watch live streaming of matches in progress on usopen.org. During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport.

“Westin is committed to promoting wellness and an active lifestyle, and through our relationship with the US Open we are able to do so in a meaningful way that will resonate with Westin loyalists, while introducing even more travelers to our brand,” said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. “We are also proud to support direct access to this premier tennis event via live streaming, which will enable a global audience to enjoy front-row seats while on the road through their computers and mobile devices.”