Today, Westin Hotels & Resorts announced the launch of the first hotel branded storefront on Amazon.com through the Selling on Amazon program by Amazon Services.

Known for its history of innovation and dedication to preserving wellness on the road, Westin Hotels has curated a collection of wellness focused products including merchandise from like-minded brands such as Gaiam, Kate’s Paperie, Tea Forté and Riedel. The digital storefront will also retail signature Westin products including the iconic 10-layer Heavenly Bed(R), Heavenly Bath amenity collection and signature line of White Tea scented candles and diffusers. The launch of the Westin Wellness storefront also represents the latest extension of the Westin brand’s retail experience. Westin jump-started the hotel-retail phenomenon in 2000 following tremendous guest feedback to the launch of the now-iconic Heavenly Bed. To date, nearly 40,000 Heavenly Beds, 100,000 pillows, more than 32,000 sheets, and more than 10,000 signature Heavenly spa amenities have been sold.

To celebrate the launch of this industry first, Westin guests who stay twice mid-week from February 22nd through May 13th, 2010 will receive a $100 Amazon.com gift card. To be eligible, guests must register at westin.com/balance prior to booking.

With the start of a new decade, Westin Hotels is renewing its dedication to helping consumers ease the wear-and-tear of traveling and everyday life by offering a digital retail experience geared towards restoring balance and living well. Launching March 1st, the online retail store, www.amazon.com/westin will combine the brand’s premium aesthetic with Amazon e-commerce services.

The online wellness retail hub offers a range of handpicked merchandise including must-have lifestyle products, fitness gear, healthy snacks, home décor, wellness books and workout DVDs. As the most popular retail online destination in the United States, Westin will tap into Amazon.com’s large customer base.

“We are excited to be working with Amazon to help our guests continue to live well beyond the in-hotel experience,” said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. “This collaboration was designed to drive Westin’s mid-week business while extending the brand’s balanced living platform. It gives today’s digitally connected business traveler a personal reward of $100 toward healthy lifestyle solutions for use at home and on the road.”

This launch joins a host of initiatives aimed at wellness recently introduced by Westin Hotels & Resorts. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation aimed at helping travelers troubleshoot common sleep problems. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.