The partnership sees Momondo.com’s search technology and its local recommendations service become available on WAYN.com. Aligned with WAYN.com’s Travel and Trips sections, it will enable members to utilise and engage their online connections in the inspiration, trip planning and decision making stages of travel. The partnership coincides with the launch of the WAYN Facebook Application Map Your Friends, enabling users to leverage the entire extent of their social graph in their travel consumption.
Co-Founder and Co-CEO of WAYN.com Jerome Touze stated: ‘Since its inception WAYN has had a unique engagement model that lets travel brands engage with a travel and lifestyle centric audience which has been proven to build brand awareness and drive sales. With Momondo’s integration into the site and Facebook Application, we are taking the WAYN platform further by formally leveraging users’ social graph in the travel space.’
Martin Lumbye, Partner at Momondo.com added: ‘Since we launched in 2006, we have wanted to co-operate with a global online platform such as WAYN whose priority is bringing value to the end user. We believe the partnership is a perfect match between two strong travel brands, which together will enable even more people to experience more of the world and meet more people.’
The partnership follows the recent upgrade to WAYN.com which updated the look, feel and functionality of the site.