W Hotels Worldwide has opened its newest flagship hotel, W London-Leicester Square, the W brand’s 40th hotel globally.

Set in the epicentre of London’s entertainment scene, W London is situated on the corner of Leicester Square and Wardour Street, nestled between cultural Soho and the world famous square. The building stands 10-storeys tall and is veiled in translucent glass that will change colour according to the time of day, the ambience of the area or happenings within the hotel and city.

Through W Hotels’ unique and distinctive programming, W London is set to become a new scene in the city for both guests and locals alike.  The hotel features 192 guest rooms, including 17 suites, three WOW suites and one Extreme WOW suite as well as the UK’s first Spice Market, a signature restaurant by three Michelin-starred chef Jean-Georges Vongerichten, inspired by the vibrant street life of South East Asia and Wyld, a new take on the hotel bar scene.

W London also features the signature W Lounge welcome experience, offering cocktails and bites, with a twist on traditional English favourites; SWEAT®, state-of-the-art fitness facility, offering rooftop views of Soho and beyond, as well as exclusive images by photographer Marcel Van Der Vlugt; AWAY® Spa with a focus on detox and refuel; a modern Screening Room with seating for 38; and W Studio Spaces that are dynamic enough to host a cocktail reception, board meeting or cosy dinner.  All of this is supported by the W brand’s signature Whatever/Whenever service philosophy, providing guests whatever they want – from a private fashion show to an insider tour of London’s alternative nightlife scene – whenever they want it, as long as it’s legal! www.wlondon.co.uk