Starwood Hotels & Resorts has announced it will debut the W Hotels brand in Scotland with W Edinburgh.
Opening in 2021 and set to reinvigorate the city’s traditional hospitality scene, the hotel will be part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020.
Designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’.
W Edinburgh will form the centrepiece of the 1.7 million square foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.
“As an established business hub with a thriving global tourism industry, we are confident that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.
“W Edinburgh’s location at the pulsing heart of the new Edinburgh St James development, combined with its innovative design, contemporary interiors and the W brand’s signature programming, will create the perfect setting for the second W hotel in the United Kingdom.”
W Edinburgh will redefine the city’s hospitality landscape with its modern design, signature amenities and a full calendar of W Happenings showcasing what’s new in design, fashion and music.
The hotel will offer 214 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite).
The rooftop will feature a buzzing destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline, along with a cutting-edge approach to cocktails and cuisine.
The Edinburgh St James development will see the shopping centre currently on site replaced with 850,000 square feet of retail space, a multi-screen cinema and up to 250 new homes, as well as W Edinburgh.
The project will support the city’s tourist industry, which contributes an estimated £260 million to Edinburgh’s economy each year.
The addition of W Edinburgh to Starwood’s UK portfolio complements the iconic W London - Leicester Square, which opened to great fanfare in 2011 and continues to wow jetsetters from around the world.
W loyalists will revel in being able to experience two energetic and unique UK cities within a few hours of travel.