W Doha Hotel & Residences, the first luxury lifestyle hotel in Qatar, recently launched a SnapChat account to reach global travellers and the local community with engaging content.

The hotel is not only the first business in Qatar to start communicating with followers via the app, but also the first hotel to launch the platform globally.

Dedicated to offering instant communication, W Doha is also active on other platforms including Twitter, Facebook and Instagram and messaging services WhatsApp and Blackberry.

By signing up to the App and adding the hotel’s profile name ‘w.doha’, followers will enter a world of instant communication.

W Doha Hotel & Residences general manager Safak Guvenc commented: “We are thrilled to have launched our very own SnapChat account.

“It’s a welcome addition to our already existing communication channels as we continue to offer guests and social media followers the opportunity to ‘Stay Connected’ 24/7, 365 days a year.

“We look for to another year of innovative and forward-thinking activations!”

SnapChat users can keep up to date with all that is happening at the vibrant hotel, including an array of regular behind the scene pictures, competitions, restaurant offers and more.

By providing insider access to what’s new and next, W Doha is committed to offering innovative and exciting experiences for all to enjoy.

The SnapChat campaign also brings to an end an extremely successful year for W Doha, having carved out a niche for itself as a technology trendsetter. From the moment of arrival, only the highest level of service is offered to guests, to create more than just a hotel stay, but a luxury lifestyle hotel.

In November 2014 W Doha was the first hotel in Europe, Middle East and Africa to launch mobile, keyless room entry with SPG Keyless - the hospitality industry’s entry system allowing guests to use their smartphone as a key.