Leading luxury members-only travel club Voyage Privé has launched its first TV advertising campaign in the UK.
Airing during upmarket lifestyle and cultural programming across a range of digital channels, the 30 second ad focuses on the brand’s unique selling points; affordable luxury in amazing destinations, all thoroughly researched by the Voyage Privé team.
The stylish ad is voiced by English actor and former Cold Feet star Robert Bathurst and highlights the fact that no matter how you say it, Voyage Privé still means fantastic holidays at unbeatable prices.
The campaign will run for three weeks across the Channel 4 group, including Digital E4, Film 4 and More 4. The ad aims to build awareness of the brand and drive viewers to voyageprive.com to sign up.
“This is an exciting time for Voyage Privé in the UK, as we unveil our first television advertising campaign,” said John Bevan, managing director of Voyage Privé.
“The company has gone from strength to strength since launching in the UK just over a year ago and this campaign is designed to further accelerate our growth.”
Voyage Privé has appointed media agency M2M to provide a full service solution for the campaign, handling media planning and buying as well as development of the brand’s creative content.
“We are extremely pleased to be working on the development of such an exciting brand in the UK,” said Robbie Morton, deputy managing director of M2M.