London’s official visitor guide, VisitLondon.com, has teamed up visual bookmarking site Pinterest as part of a new campaign “Christmas London Moments”.

The campaign aims to increase audience interaction with festive content across VisitLondon.com and its social media platforms.

Launching today the collaboration with Pinterest, a competition to ‘Pin Your Dream trip’, will ask users from around the world to create London inspiration boards in the lead up to and during the Christmas period.

Pinners will be invited to select their favourite things to see and do in the capital, from festive activities to boat rides along the Thames.

Julie Chappell, chief digital officer for London & Partners, the official promotional organisation for the capital which runs VisitLondon.com, said: “We are delighted to be working with Pinterest. Christmas is such a magical time of year for the capital, and we have a huge variety of festive content to capture the public’s imagination, bringing to life all that city has to offer during this time.

“Whether it’s glittering lights, bustling markets or festive department store displays, entrants will be able to get creative and share their favourite London moments online for a chance to win their dream trip to our wonderful city.”

Last year traffic to VisitLondon.com’s Christmas pages increased by 34 per cent, compared with the same period for 2013 - totalling 1.85m visits - and the Pinterest collaboration is set to drive traffic further this Christmas year.

Adele Cooper, Pinterest UK country manager, said: “We’re thrilled to be collaborating with VisitLondon.com to help people discover and save the activities that would make up their dream London holiday.

“Pinterest is a great source of ideas for all aspects of your life and we’re already seeing a 50 per cent increase in ideas being Pinned around what to see and do in London during the Christmas season, compared to this same time last year. 

“We really look forward to seeing creative submissions from the community.”