Business confidence among accommodation providers is at a record high for the summer holidays in a VisitEngland survey.
The ‘business confidence’ survey findings also show that out of 500 accommodation providers, more than half are expecting an increase in visitors following the EU referendum outcome with a particular boost expected for the domestic market.
English businesses are anticipating a strong summer holiday period with 65 per cent of accommodation providers feeling “very confident” about the summer holidays and 47 per cent reporting forward bookings as “very good” – both record highs for the survey.
Around 40 per cent of accommodation providers and attractions reported increased visitor numbers in the year to date with a further 30 per cent maintaining performance.
Tourism minister Tracey Crouch said: “The number of people enjoying holidays in England is at a record high.
“With our world-leading museums and galleries, beautiful countryside and stunning coastline, it should come as no surprise that more people are planning staycations this summer.
“Tourism contributes an estimated £60 billion to our economy every year, so a strong summer season is not only great news for the sector but the
It has been a record-breaking first four months of the year (January to April) for domestic holiday trips in England.
From January to April Brits took 11 million holiday trips, eight per cent more compared to the same period last year, and spent £2.8 billon, 22 per cent up on last year and taking both measures to record levels for this period.
VisitEngland director Patricia Yates said: “It’s a great summer to holiday in England and a fantastic opportunity for the tourism industry to showcase the range of quality tourism products on offer across the country and demonstrate just why our regions should top people’s list as must-go now destinations.
“We are continuing our global #OMGB ‘Home of Amazing Moments’ marketing campaign to showcase the amazing experiences in our own backyard and working with partners to offer great tactical deals to drive bookings.”