VisitBritain to use Skyfall to bring Bond fans to UK

VisitBritain to use Skyfall to bring Bond fans to UK

VisitBritain has unveiled plans for its largest ever film tourism campaign to celebrate the new James Bond film, Skyfall.

Beginning on Friday, October 5th, VisitBritain is undertaking an extensive marketing campaign in 21 countries to encourage 007 fans to head to Britain - the home of Bond - for their next holiday.

This will see the national tourism agency roll out a string of cinema, press and outdoor advertising developed around the slogan “Bond is GREAT Britain”.

The extensive international production of Skyfall filmed in iconic London locations, including the National Gallery, Whitehall and Greenwich, as well as Glencoe and Glen Etive in the Scottish Highlands where Ian Fleming’s family once owned a home.

Capturing the adventure and excitement of 007, VisitBritain’s image campaign includes its first ever film tourism ad, which will be shown in cinemas in key inbound markets like Australia, Brazil, Germany and the US.

Sandie Dawe, chief executive of VisitBritain said: “007 has orchestrated many critical missions for Queen and country - including escorting Her Majesty to the fantastic Opening Ceremony of the London 2012 Games - so it is only right that we call upon his services now to encourage more people to holiday in Britain.

“That is a worthy challenge and one that we feel is well on track following an outstanding 2012 that has thrust Britain into the limelight like never before.”

Ian Fleming’s James Bond 007 is back in Skyfall the 23rd adventure in the longest-running film franchise of all time.