Visit Jersey launches video-led summer advertising campaign

Visit Jersey launches video-led summer advertising campaign

Visit Jersey has launched an immersive and interactive new campaign called ‘Escape to Jersey’.

First person video footage will be used to encapsulate the Jersey experience, allowing travellers to effectively ‘try before they fly’.

These video shorts aim to evoke a physiological reaction from the viewer by appealing to the senses and give an honest taste of a potential break to Jersey without leaving the comfort of the sofa.

A team of local videographers have spent the last three weeks touring the length and breadth of the island to capture the essence of Jersey in a series of video vines.

From the breathtaking beaches at St Ouen to the dramatic views from Mont Orgueil Castle, the whole Jersey experience has been captured. 

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Visit Jersey will also be continually adding further footage of the island throughout 2015.

Adam Caerlewy-Smith, head of marketing from Visit Jersey commented: “The travel and tourism industry is undergoing a huge revolutionary change in the way it seeks to engage new visitors and to continue to appeal to existing ones.

“We wanted to challenge people’s perceptions of Jersey and capture rich data which can shape future marketing initiatives.

“The ‘Escape to Jersey’ campaign puts a little slice of island life in the palms of potential visitors and shows them what escaping to Jersey really feels like.”

Those that create a video will be entered into a competition for the opportunity to win their Escape to Jersey.

For more information about the campaign and for full terms and conditions of the competition please visit the official website.