Visit Florida, the state of Florida’s official tourist board, has officially launched its partnership with Fulham Football Club as its Main Team Sponsor for the 2015/16 season.

The new Fulham FC team kit boldly displays the familiar Visit Florida logo across the chest of the home, away and third kit.

In addition, Visit Florida has signage at the Craven Cottage grounds and will also be featured on the Riverside Stand roof, which is on the landing approach of London’s Heathrow Airport.

Colin Brodie, Visit Florida, UK & Ireland director said: “This Visit Florida signing has great potential for us and the UK travel trade – travel agencies, tour operators, experience providers and bed banks can all get involved and use the hospitality for staff sales incentives, company box take overs, joint client promotions and entertaining with Visit Florida.

“So, we are putting a call out to all travel industry Fulham fans!”

Over the coming months, Visit Florida will be introducing a number of bespoke marketing initiatives with Fulham FC and the UK and Irish travel trade.

Football fans and their families will be enticed to experience the amazing theme parks, wonderful beaches, beautiful year-round weather and some of the most inviting seas in the world, as well as a diverse range of active holidays which make for incredible family memories.

These initiatives will include social and digital media activity and together we will reach out to the wider football community to raise awareness of the choice and accessibility of Florida from the UK.

The UK is Florida’s number one overseas market and this partnership with Fulham Football Club provides Visit Florida with opportunities for the travel trade to engage with football fans around the country on two passions – travel and world class sport.

There is a strong synergy between Fulham FC and Florida, which is home to chairman Shahid Khan’s Jacksonville Jaguars.

Established in 1879, Fulham is London’s oldest football club.

Renowned for its friendly, family atmosphere Fulham FC makes the partnership with the Sunshine State, which offers a myriad of activities for the whole family, the perfect fit.