Visit Florida announces review of its digital service business

Visit Florida announces review of its digital service business

VISIT FLORIDA wishes to announce the review of its digital service business in the subject matter areas of digital publishing, content distribution, SEM & media buying and trafficking, ad hosting, web development & SEO, e-commerce services, social media, mobile development, application and widget development.  Interested candidates are encouraged to bid on partial, whole or multiple Invitations to Negotiate, which may be downloaded at www.VISITFLORIDA.org/ITN.  The ITNs being issued today are due to VISIT FLORIDA by July 25, 2011.

“As the No. 1 trafficked destination marketing organization website in the country, it’s important that we ensure VISIT FLORIDA’s website and social media efforts remain cutting edge,” said Chris Thompson, President and CEO of VISIT FLORIDA. 

In February, VISIT FLORIDA announced that they had selected Digital DNA Infusion, LLC to develop a needs assessment, and digital media and customer relationship management vendor selection process, as part of a periodic review of existing relationships.  The principals at Digital DNA Infusion include David Atkins, who helped found Expedia and is a leader in digital innovation and travel, and John Atkins, who has 15 years of product management experience in the digital media industry. Together with VISIT FLORIDA staff, they developed a needs assessment and the digital media invitations to negotiate.

“We are pleased to be able to assist VISIT FLORIDA with our team approach and deep expertise around digital media planning and buying, including social, mobile and web,” said David Atkins, Principal with Digital DNA Infusion, LLC.

“David’s experience as an early pioneer in digital travel with Expedia and John’s background in product and business management is a unique match to help VISIT FLORIDA find the right partners and vendors for our various digital initiatives,” said Will Seccombe, Chief Marketing Officer for VISIT FLORIDA.  “We look forward to working with them because we appreciate their collaborative approach and believe they have the experience to help us find the right long-term partners.”

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