Virgin Holidays announced its January sale with a bang earlier, with an attempt to break the world record for the largest burlesque dance in London’s Trafalgar Square.

A group of dancers braved the cold weather in order to take to the steps of the National Gallery for a five minute routine.

Burlesque dancer Kimberley Dunne performs in Trafalgar Square

Composed of Virgin Holidays employees and assorted enthusiasts, the group was led by 24-year-old burlesque dancer Kimberley Dunne, who performs under the stage name Kimberley Holladay.

Over 100 strong, the scantily-clad troupe attracted the gaze of onlookers during the performance.

Over 100 performers braved the cold for the record attempt

Phil Bloomfield, head of PR at Virgin Holidays, commented: “January is a key trading period and we want to generate a lot of positive noise and buzz around the sales campaign. 

“Launch impressed us with fun and cheeky ideas that fitted our brand – and a promise to deliver on a short timescale.”

Virgin Holidays has been celebrating success at the World Travel Awards

Virgin Holidays was also celebrating having been recognised recently as the Caribbean’s Leading Tour Operator by the industry leading World Travel Awards.