Virgin Holidays will be selling one-off packages to the home of the Men’s 100 metres winner immediately after the race finishes this Sunday evening, for the same price as the winning race time. If current favourites Usain Bolt or Johan Blake win the package will be to Jamaica, but if USA favourites Justin Gatlin from New York or Tyson Gay, who trains in Florida, surprise the world and beat them to the finish the package will follow suit.

If the world record is sustained then the one-off package will go on sale straight after the race finishes on Sunday night for £958. If the world record is broken, the price will drop to match, offering substantial savings for fans looking for great deals. The winning package will be available to book until the closing ceremony in all Virgin Holidays retail outlets.