Virgin Holidays has opened its first standalone holiday shop on the prestigious High Street Kensington in London.

The store joins the company’s network of 100 concession outlets in Debenhams, House of Fraser, Tesco, Sainsbury’s and ‘pop up’ shops already operating across the UK.

Split over two levels of approximately 1800sq foot of space, the store features dedicated ‘pods’ for Virgin Holidays, Virgin Holidays Cruises and Virgin Holidays+HIP Hotels, giving customers the chance to explore their options and discuss their specific holiday hopes in detail with a team of six expert staff.

Substantial video walls, fresh graphics and the latest technology bring destinations to life and a spacious lounge-style setting, which evokes the popular and exclusive Virgin Holiday v-room, will further encourage visitors to browse, discover and learn.

Speaking at the opening, Virgin Holidays managing director Amanda Wills said: “This is a very exciting day for Virgin Holidays.

“Our concession outlets have been very successful and the experiments we have conducted with ‘pop up’ standalone shops this year meant it was a natural evolution to do something more permanent.

“We are delighted to be able to be a part of the pre-Christmas buzz along this famous high street.”

Virgin Holidays is considered the Caribbean’s Leading Tour Operator by the World Travel Awards.