Concluding their search for new digital marketing agency partnerships, Virgin Holidays has chosen agency Branded3 as their new search engine optimisation partner.

Branded3 will begin work immediately on the account.

Branded3’s director of search Patrick Altoft commented: “We’re really excited about working with Virgin Holidays and are looking forward to helping them achieve their full potential in SEO.

“Branded3 has a huge amount of experience in the travel sector and our online PR focused link strategy is a perfect fit for a well-known brand like Virgin Holidays.” 

The appointment marks the end of a search by Virgin Holidays for new digital agencies to work alongside M&C Saatchi, their newly appointed lead creative agency. 

Andrew Shelton, Virgin Holidays marketing director added: “We believe Branded3 is part of an incredibly strong roster of digital agencies that we work with that reflects our ambitions in this channel.

“It was important for us to be able to pull on the skills of experts in their field and we’re now looking forward to capitalising on their enthusiasm, experience and market-leading abilities.

“Branded3 is well respected within their individual digital stream and has a USP that fits our objectives in this space.”