Virgin Holidays brings Maldivian colour to London

Virgin Holidays brings Maldivian colour to London

Fun-loving luxury resort disruptor Finolhu has teamed up with leading travel retail innovator Virgin Holidays to bring its retro chic twist on the Maldives experience to High Street Kensington.

The one-day pop-up saw Virgin Holidays’ newly refurbished flagship ‘vroom’ taken over by an 18-strong ensemble of Finolhu’s resident Area 51 performance creatives - including acrobats, magicians and even a ‘mermaid in a martini glass’.

Over 100 of Virgin Holidays’ top clients and other VIP guests were treated to Finolhu’s signature eclectic, eye-opening entertainment, and decadent drinks and snacks courtesy of the resort’s famous Fish and Crab Shack – served from the festival-style float bar that takes centre stage in the new ‘vroom’.

Lee Haslett, director of sales at Virgin Holidays, commented: “Finolhu is the perfect partner for Virgin Holidays as we share the same love for making holidays unforgettable.

“We couldn’t imagine a better Vroom for Finolhu to be involved with than High Street Kensington.

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“The buzz of the area combined with a love of luxury and fun makes Finolhu and High Street Kensington the ideal combination.”

Opened in June 2016, Finolhu is a refreshing, retro-inspired retreat in Baa Atoll, bringing a buzzy burst of fun, world-class entertainment and toes-in-the-sand relaxation to the fun-loving beacherati.

Taking an unexpected cue from the halcyon days of the classic glamorous getaway, Finolhu recalls the heady allure of vintage beach vacations with its classic design, retro touches and laid-back ambiance. 

Set in a UNESCO Biosphere reserve, and easily accessible via the domestic Baa Atoll airport or a 30-minutes seaplane ride from Malé, Finolhu has all the hallmarks of paradise.

Translucent waters, 1.8km long white-sand bank and perma-clear skies aside, what really sets it apart from its Maldivian competitors is its effortlessly stylish surrounds and beach clubby-ness.