Virgin Atlantic has announced the launch of a new route between London and Cancun, Mexico.

Last year Virgin Atlantic was recognised by the prestigious World Travel Awards as offering the World’s Leading Airline Business Class.

The twice weekly service will begin on June 12th 2012 and will see up to 94,000 customers travelling between London and Cancun in the first year.

The new Mexico route is one of Virgin Atlantic’s 33rd destinations worldwide.

The new route is predicted to deliver around $25million of tourism revenue to the Cancun market each year and has the potential to create up to 650 jobs in aviation and tourism in Mexico.

The service will be operated by a Boeing 747-400, which will be configured with 14 Upper Class Suites, 58 Premium Economy seats and 379 Economy seats.

The announcement comes as Virgin Atlantic celebrates 25 years of their London – Miami route with a series of events currently taking place in Miami.