VFM Leonardo has announced an agreement with Room Key to provide visual media and media display technology for its online travel website.
Under the agreement, Room Key is now a direct channel partner in VFM Leonardo’s VNetwork - the largest online media syndication network for the global travel industry.
This partnership brings forth an engaging and interactive experience that helps inform travellers’ hotel booking decisions, while carrying out Room Key’s mission to enable travellers to efficiently select and confidently book directly with the right hotel.
To manage images displayed on the Room Key website, Hotel Chains will use their existing VScape Digital Asset Management system license.
Hotel properties who subscribe to VFM Leonardo’s Brochures Online Merchandising System will have the added benefit of providing shoppers with a fuller and richer experience as their customized version of the VPowered Multi-Media Player will display on their Room Key property listing.
“We are glad to be providing Room Key with visual content and media display technology that helps bring their hotel listings to life,” said Paolo Boni, chief executive, VFM Leonardo.
“With Room Key as part of the VNetwork, we are also giving hotels that invest in online merchandising an even greater opportunity to inform, engage, and inspire travellers through their shopping journeys.”