VAX rolls out consumer website

VAX rolls out consumer website

The website has been launched to encourage American travellers to begin planning vacations using the expertise of VAX travel agents, who are armed with special vacation week offers and promotions. The website allows consumers to choose a travel agent by matching them to an agent who has the most relevant experience to plan the vacation of their dreams.

“With the help of the Destination Group, we are implementing an integrated consumer marketing programme that promotes the value of using a travel agent and brings new customers to VAX users and to participating suppliers.” said Kathy Fitzpatrick, president of VAX VacationAccess.

Travel agents registered with VAX VacationAccess can create free micro-sites using an easy-to-use tool, accessed at The micro-site tool guides travel agents to present their marketing statements and choose from attractive photos and videos provided by quality travel suppliers.

“National Plan a Vacation Week helps travel agents showcase their unique experiences and capabilities to promote the value of their services and expertise,” said Fitzpatrick

Travel agent micro-sites, each with their own individual URL, will be live through mid-May, 2011.  National Plan a Vacation Week will be promoted heavily to consumers the week of March 15-21. VAX provides Plan a Vacation Week supplier offers, step-by-step instructions and professionally designed marketing tools to travel agents in the “Agent Resource Center” located at


Known as a “Travel Agent-Powered Extravaganza,” National Plan a Vacation Week is a one-of-a-kind virtual event that promotes the value of travel agents and encourages consumers to find and engage with participating travel agents through their micro-sites. Participation in the event is available to all VAX registered travel agents at no cost.

VAX VacationAccess is the largest online planning, research, marketing, and selling platform for leisure travel agents and gives vacation suppliers a variety of ways to reach qualified travel agents. VAX develops innovative technology to help travel agents and agencies become more productive and profitable business people.