The French region of Valcluse in Provence has announced that it is to develop an online social media presence in a bid to promote tourism to the area.

The region is keen to attract British travellers through its online activity, which will be handled by Digital Visitor. “The UK is an important market for our region and are keen to develop a social media strategy to help encourage even more visits,” said Sophie Boutin from the Vaucluse Tourism Agency, which incorporates the towns of Avignon, Luberon and Ventoux.