Luxury hotels were the only hotel segment in the US to report occupancy increases in the last week of November. The luxury sector reported the largest and only double-digit occupancy increase, jumping 10.6% to 45.2%, according to data from STR.
Two other segments also reported increases – the “upper upscale” – up 3% to 41.4% – and the upscale segment – up 1.1% to 43.1%.
Overall however the US hotel industry posted year-on-year declines in all three key performance measurements.
Occupancy fell 1.7% to 40.7%. Average Daily Rate fell 6.7% to $84 and revenue per available room (revPAR) fell 8.4% to 43.1%.
Among the Top 25 markets, Oahu Island, Hawaii, reported the largest occupancy increase, jumping 27% to 79%.
Four other markets reported double-digit occupancy increases: Detroit, Michigan (+13.9 % to 42.1 %); Norfolk-Virginia Beach, Virginia (+13.9 % to 38.4 %); Denver, Colorado (+11.4 % to 35.5 %); and Minneapolis-St. Paul Minnesota-Wisconsin (+10.7 % to 37.4 %).
Houston, Texas, was the only market to experience a double-digit occupancy decrease, falling 17.1 % to 36.9 %.
None of the Top 25 markets reported an ADR increase.
New Orleans, Louisiana, posted the smallest ADR decrease, falling 1.3 % to US$101.88.
Oahu Island jumped 20.0 % to US$120.83 in revPAR, reporting the largest increase among the markets, followed by Norfolk-Virginia Beach (+9.8 % to US$24.53) and Detroit (+6.5 % to US$28.36).
Houston posted the largest revPAR decrease, dropping 30.8% to US$26.30.