Joburg prides itself on being one of Africa’s most exciting and rapidly-developing cities. Not only is it the economic hub of the continent, the city also offers a plethora of cultural, leisure, sporting, fashion, and lifestyle activities that is fast making it the leading destination for both leisure and business tourists.
One of Johannesburg’s major competitive advantages is its international recognition as the business and commercial capital of the African continent. Given its accessibility by air (55 international airlines fly in to Joburg), that 75 percent of corporate headquarters are based in the city, and being the only city in South Africa that boasts 4 of the venues, each capable of hosting more than 5,000 delegates – Johannesburg’s success as a tourism destination pivots on business.
However, the city’s infrastructure, tourism sites, attractions, and vibrant lifestyle offerings offer plenty of reasons for travelers to enjoy spending quality leisure time here. Joburg’s legendary shopping, dining, entertainment, and nightlife is complimented by fabulous weather, as well as an astonishing array of facilities like spectacular golf courses, gyms, spas, and wellness centers, which add to its appeal as a destination.
As the city’s destination marketing organization, Johannesburg Tourism, therefore, remains focused on positioning Johannesburg not only as the continent’s leading business and lifestyle hub, but also as an exciting, vibrant, year-round destination for signature events, retail, entertainment, the arts, culture, fashion, sports, and, of course, mega-events.
To this end, the destination’s signature events are promoted through seasonal campaigns – spring, summer, and winter - enhancing them with special packages and offers. Aside from the live events feed and gig guide on its website ( www.joburgtourism.com ), a recent addition to the JTC’s marketing platforms, is a booking portal ( http://travel.joburgtourism.com ), designed to facilitate all travel inquiries and bookings to Joburg for consumers.