The Saudi Commission for Tourism and Antiquities ( SCTA ) has revealed its successful participation at the recently concluded Arabian Travel Market, the Middle East region’s leading annual travel trade exhibition, which was held last May 5 to May 8, 2014 at the Dubai International Convention and Exhibition Centre (DICEC). During their participation, the SCTA enjoyed vast presence by featuring many Saudi companies specializing in the tourism industry and the hospitality sector as well. Among the companies featured at the SCTA stand, the Elaf Group was able to throw the spotlight on its latest hotel offering in Makkah—the Elaf Al Salam Hotel.

Ziyad Bin Mahfouz, President, Elaf Group of Companies, said: “We are very thankful for the overwhelming response and the opening of opportunities that we have received at this year’s ATM. In fact, we experienced an eight to ten per cent increase in attendance as compared to our participation last year. Our stand was always full of people inquiring and asking about our hotels, which reflects the increased awareness on the Elaf brand and its products and services.”

The Elaf Group has been achieving its goals over the years especially in terms of meeting the requirements of those traveling for religious purposes. The group has also constantly contributed to the development of the country’s tourism industry. One example of this commitment is the upcoming opening of the ‘Elaf Al Salam’ hotel, which represents a successful combination of luxury and opulence along with the finest services and amenities that the Elaf brand is known for And from another point of view, Elaf is also contributing to the Saudi hospitality industry through its Hajj and Ummrah services, where its specialised team promoted these services to all potential clients as well as to all participating foreign tour operators.

Elaf Group assures devotion and enthusiasm to offering quality services with the highest level of standards and efficiency in order to meet the best international practices as well as exceed its customers’ satisfaction.