United Airlines launches MileagePlus Digital Media Store for members

United Airlines launches MileagePlus Digital Media Store for members

United Airlines today launches its MileagePlus Digital Media Store, a first-of-its-kind in the airline industry, giving MileagePlus members the opportunity to use miles for music tracks, albums and movies.

The Digital Media Store features a full catalog of music, including popular songs from the past and present in a wide range of genres, such as pop, rock, country, jazz and classical. Certain movies are available now, and TV shows and additional movies become available later this year. United also plans to feature exclusives on the site. The first exclusive is a bonus remix of “Dance Again” with purchase of “Dance Again …The Hits,” the recently released Jennifer Lopez greatest hits album.

“The MileagePlus Digital Media Store offers the perfect complement to our other non-air award options such as hotel stays, car rentals, merchandise and once-in-a-lifetime experiences,” said Krishnan Saranathan, managing director of United MileagePlus. “This is one more example of our commitment to expanding the world’s most rewarding loyalty program for our members.”

MileagePlus members visit digitalmediastore.mileageplus.com to log in and browse the site’s Music and Movie sections. Similar to other digital media sites, the MileagePlus site enables members to point and click to preview music and view movie trailers, and purchase and download items. Purchases are played on computers, tablets and smart phones.

The Digital Media Store is available to MileagePlus members living in the United States.

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Choose Digital is the creator of the new digital media loyalty platform that powers the Digital Media Store on behalf of United.

MileagePlus is United’s award-winning loyalty program. Members earn award miles by flying United, United Express, Star Alliance airlines or other airline partners, and by purchasing products or services from a wide variety of partners worldwide. They then may use those award miles for travel, hotel stays and car rental, in addition to everyday purchases and activities. According to the 3rd annual Switchfly Reward Seat Availability Survey presented by IdeaWorksCompany, United has the most award-seat availability among U.S. global airlines. This year, United launched MileagePlus Headliners, a unique program enabling members to bid on a variety of experiences using miles, including theater and sporting event tickets, and once-in-a-lifetime trips. The MileagePlus Unpublished Hotel Awards program began in the spring. This allows members to enjoy hotel stays for fewer miles by waiting to learn the hotel name after booking.