The U.S. hotel industry reported positive results in all three key performance measurements during the week of 4-10 July 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 3.9 percent to 62.5 percent. Average daily rate rose 0.4 percent to US$94.69. Revenue per available room jumped 4.3 percent to US$59.17.
New Orleans, Louisiana, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 14.9 percent to 68.4 percent, ADR was up 11.0 percent to US$112.22, and RevPAR jumped 27.5 percent to US$76.70.
Excluding New Orleans, four markets reported double-digit occupancy increases: Oahu Island, Hawaii (+11.3 percent to 86.7 percent); Detroit, Michigan (+10.7 percent to 54.8 percent); Nashville, Tennessee (+10.2 percent to 62.5 percent); and Orlando, Florida (+10.2 percent to 68.9 percent). Minneapolis-St. Paul, Minnesota-Wisconsin reported the largest occupancy decrease, falling 10.2 percent to 60.4 percent, followed by Houston, Texas with a 9.7-percent decrease to 47.7 percent.
Oahu Island posted the largest ADR increase behind New Orleans, rising 8.2 percent to US$162.55. Atlanta, Georgia, experienced the only double-digit ADR decrease, falling 13.5 percent to US$74.77, followed by Minneapolis-St. Paul with a 9.9-percent decrease to US$85.93.
Oahu Island rose 20.5 percent in RevPAR to US$140.86. Three markets posted RevPAR decreases of 15 percent or more: Minneapolis-St. Paul (-19.1 percent to US$51.92); Atlanta (-18.9 percent to US$42.58); and Houston, Texas (-17.4 percent to US$37.38).