Peter Long, chief executive of TUI Travel, one of the world’s leading leisure travel companies, has met with the Greek prime minister Antonis Samaras to discuss the growth plans for the company in the country, one of its key destinations.
“I would like to thank the prime minister for sharing his vision of tourism as one of the main economic engines in the Country and commend his strategy to accelerate the growth in this dynamic and high potential industry,” said Long.
“TUI Travel has enjoyed a strong relationship with Greece for over 50 years built on a common vision and efforts to position it as one of the most attractive holiday destinations.”
Greek tourism has been hit by the European financial crisis, which has seen the country bailed out three times by financial regulators.
Austerity cuts in the country have seen street demonstrations rumble on for a number of months, deterring tourists.
However, the country may now be turning the corner.
“Greece has seen an impressive recovery in 2013 and in 2014 we will increase the number of our customers enjoying a holiday in this destination to some two million - an increase of nearly ten per cent over this year,” continued Long.
“We believe these numbers will continue to grow as we develop more unique holiday experiences for our customers.
“Following the troubles last summer, Greece has put its economic woes behind it and is looking towards a future of growth in which tourism will undoubtedly play a large part.
“By investing in the country’s main gateways’ infrastructure, such as airports and ports, as well as improving road networks, the Greek Government can ensure tourism will remain a key driver of the economy.”