TripAdvisor to promote destination activities with redesigned website

9th Sep 2016
TripAdvisor to promote destination activities with redesigned website Activities will be given more prominence on the TripAdvisor website

TripAdvisor has redesigned its homepage with new feature enhancements that make booking every aspect of a trip more convenient for its community of travellers.

The travel planning and booking site has put particular focus on attractions, tours and in-destination activities on the new site. 

With the debut of a new “Things to Do” widget on the homepage, TripAdvisor is making it easier for travellers to discover and book attractions, tours and local activities right alongside hotels, holiday rentals, restaurants and flights.

Year-to-date, attraction and tour bookings on TripAdvisor¹ have risen 150 per cent year-over-year.

TripAdvisor has grown its attractions listings by 63 per cent during the same period as the company works to make more amazing experiences bookable through the website, along with adding a host of free venues like scenic parks and admission-free museums.


With the new “Things to Do” widget built into TripAdvisor’s updated homepage, users can quickly enter their destination to discover local experiences that can be booked independently, or added to their hotel, holiday rental, restaurant or flight booking. With the continued pairing of millions of traveller reviews and opinions, the new widget will help travellers unleash the full potential of every trip.

“We’re committed to improving the end-to-end planning, booking and in-destination travel experience for our users,” said Jeff Chow, vice president of product, attractions at TripAdvisor.

“The tours and attractions industry has been making amazing progress in recent years, moving towards adopting the digital and mobile ways consumers book travel.

“Our goal is to accelerate this transition by delivering a world full of local travel experiences to our users, instantly bookable on a smartphone, tablet or desktop using TripAdvisor.

“Giving travellers easy access to an authentic Italian cooking class in Rome, a thrilling helicopter flight over the Grand Canyon and a guided tour of Sydney’s iconic Opera House is just as important as helping them book their lodging or a flight.

“These are the elements of our travels that turn a good trip into a lifelong memory.”



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